Wedding photographers and pricing

March 25, 2022
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Photographers play a crucial role in making a wedding a success as they generate and produce images that keep couples’ memories and emotions on the best day of their life. The bride wants to book the best photographer in town for those “WOW” photos. Have you wondered how wedding photographers design their pricing structures and package prices? This article expounds and lays out ideas on what determines the quoted prices. Let’s come down to Earth and unfold how wedding photographer pricing is achieved.

Wedding Photographer Pricing | Setting up their value

There is a belief that expensive products are greater or better value than cheap ones. Most people will probably buy an expensive product to match their preferences and tastes, likewise in weddings. The bride and groom have a greater chance of contracting expensive photographers to lighten their events. However, costly photographers do not always reflect quality work. Photographers, therefore, use the same thinking to set up their prices when contracted. It’s advisable to check on all logistics before setting up your price. The geographical location, for example, would serve as a remedy when faced with such a dilemma. Photographers set higher prices in big cities and towns compared to rural areas. In rural areas, brand identity maintenance is essential hence the lower prices.

Estimating duration of the event

The time spent during the entire event is vital when deciding the charges for weddings. Photographers estimate the time invested in the whole process, not just the day of the wedding but also before and afterward. Remember, the photos need editing, sorting, and uploading. Post-production will take tremendous time. Photographers will create digital copies and album designs. Therefore, the time spent by the photographers is much more than the one taken during the wedding day. In that case, photographers calculate the time invested, which varies from one photographer to another when designing wedding packages.

Geographical variation

Weddings costs differently depending on the areas they took place. For instance, big cities and towns cost significantly more money than weddings in rural areas. However, photographers are the fourth most expensive item in a wedding event. With that in mind, photographers design the price structures considering the geographical location of the event. Wedding Photographers are encouraged to understand the geographic area when setting up their price tag.

Multiple pricing

Weddings are like any other product which contains different price tags depending on the seller. Different photographers offer different packages that suit different couples. Therefore, photographers set prices for weddings by effectively offering differential packages to suit backyard weddings and huge ceremonies with large receptions. Additionally, photographers price weddings depending on the products delivered at the end, giving a couple of options.

Inclusion of engagement photo session expenses

Most couples organize engagement photo sessions for rehearsal purposes. The photo sessions eliminate camera fears and create a comfortable environment for the couple and the photographer. Also, the session ensures a better understanding of the poses and direction for pictures to be taken on the actual day. Photographers determine their prices by including such expenses in the purchased package.

Wedding Photographer Pricing and Miscellaneous expenses

When pricing out their services, photographers should include the coverage cost for the tear and wear of their electronic devices. They will need repair and replacement; hence including such charges in the packages ensures such expenses are covered. The equipment used also wears after a while. Along with other costs, the photographers also include expenses such as; marketing, insurance, savings for retirement, or even taxation costs.

wedding photographer pie chart


Finally, photographers may include their premium, standard, and la carte packages when determining the cost for Wedding Photographer Pricing. Such packages have different pricing and cover different needs. Photographers should ensure the couple in question is adequately served with the needs at hand to build their brands. Determining the optimum wedding price is quite a complicated task for photographers. Balance is, therefore, needed between stooping too low to the extent of not meeting your profit and extorting couples with massive prices. The above ideas give a glimpse of what photographers consider when calculating the needed costs. Photographers should incorporate the tips for their greater good.

Related FAQs

When to book a wedding photgrapher

Traditionally, the set timeline for hunting a photographer is between nine to
eighteen months before the actual day of the wedding. Photographers are
one of the earliest budgets and booked early to avoid a late rush because the longer you wait, the more likely your favorite photographers are to be booked up.

How to choose a wedding photographer

When a mutual understanding exists between the photographer and the bride and groom, the images taken will be of terrific quality.